Have You Heard The Buzz On Buzz Marketing?

I've said it before and I'll say it again. One of the best feelings in the world is introducing yourself to someone and saying the name of your company and they say, "I've heard of you guys." It's even better when they say they heard something good. The best way to create buzz is to know what it is, what it isn't and the different ways to create it.
What is Buzz marketing?

It is utilizing the power of word of mouth referrals to increase awareness of your company and produce a positive attitude toward your product or service. What it is not is Hype. Hype is a lot like buzz, because it gets people talking about you, but hype gets exaggerated to a point that customer expectations cannot be reached. As a result you will let people down and you will create buzz kill. This is where the people creating the hype become the ones that kill your company. Ahhh! The power of word of mouth marketing.

Still want to try your hand at it? Here's what you can do. Sorted from most expensive to least expensive.

1. 
   Advertise heavily and do something very funny or shocking in your ads. People will not be able to stop talking about you.
2. 
   Set up a Public relations campaign on something that is media worthy and get the TV and radio stations to back you on it.
3. 
   Hire a bunch of college kids to talk to strangers on the street about your product at random. Or maybe have them hold a loud scripted conversation next to a group of people. Try somewhere crowded like a sports game or movie theater for this to work.
4. 
   Or just do your best to reach people and give them something worth talking about. Construct your message in a way that is easy to regurgitate and pass along. Get that message to as many people in as many ways as possible. (What's easier to remember then Happy Hour $1 margaritas at Innovative Impulses) Also, don't forget to do such a great job with your customers that they actually tell their friends and family about you.

That's the short and sweet version on Buzz marketing. There is definitely a lot more to it and it is worth the investment. If you would like more information on Buzz marketing I would suggest setting up a consultation with your Innovative Impulses marketing director.