If Your Company Had A Soundtrack...

We have this game we play at the office where we kind of just make up songs to words or names we hear. You can usually tell a persons mood by the songs they sing or their lack of singing. One day we got to thinking that we would put a *mixed tape together and create our own soundtracks.

So what was my point? Oh yes, your soundtrack. Your brand is kind of like your soundtrack. It sets the mood for everything you do. It should have a general theme that you can draw on while preparing for a meeting or just doing your job in general. Your logo and employees behavior should reinforce that theme as well as all your marketing material. You also might want to throw some spice in every now and then like that one song by 2-Pac mixed in between your Celine Deon and your Michael Bolton so you don’t get bored.

So here’s your homework. Create a soundtrack for your company. Pick out songs that you think express your company’s attitudes and values. Play those songs while reviewing your image and see if they match. Adjust accordingly. Remember the goal is to make your image into a mix tape your customers want to hear.

*Here is a definition of Mix tape to all of our customers under the age of 23. A “mix tape” was made back in the day by recording songs off the radio for hours on end then dubbing the ones you liked onto another tape so you had one tape with songs you like. Usually you would get one 60 minute tape for every five 60 minute tapes you recorded. This was a really hard way to pirate music, because just when you thought you had the song you wanted the dj would come on and jack it all up. Ahh. The mix tape is a lost art indeed thanks to Itunes and mp3 players!